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Keywords: Media industry
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (6): 813–835.
Published: 09 November 2015
... representative activities in the mass media industry, which also includes radio, films and printed media such as newspapers and magazines, among others. The empirical evidence on quality in mass media industries is scarce, as compared to other service industries. Whereas many studies are devoted to quality...
