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Keywords: Media richness theory
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Journal Articles
Managing Service Quality: An International Journal (2012) 22 (2): 145–164.
Published: 16 March 2012
... and e‐mail in respect to richness (Kishi, 2008). © Emerald Group Publishing Limited 2012 Consumer complaints Complaint channel Consumer motivation Media richness theory Qualitative method Self‐service technology Complaints Self‐service Consumer complaint behaviour (CCB...
