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Keywords: Mixed content analysis
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Journal Articles
Journal of Service Theory and Practice (2026) 36 (2): 296–319.
Published: 02 January 2026
.../approach The study conducted an exploratory study of 83 equipment manufacturing companies from the theoretical perspective of resource-based view based on mixed content analysis (automated and manual) and set theory analysis. Findings Our study finds that co-presence of intangible resources...
