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Keywords: Mobile banking
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Journal Articles
Managing Service Quality: An International Journal (2013) 23 (5): 410–436.
Published: 29 August 2013
...ChauShen Chen Purpose This study discusses the effects of diffusion and adopters of mobile banking services (MBSs), perceived risk, brand awareness, and brand image of MBS providers, on attitude toward using MBSs, and on intention to use MBSs. In accordance with sample usage frequency in MBSs...
