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Keywords: Moral crisis management
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Journal Articles
Super-heroes at your service: navigating moral dilemmas and small business owner identity in online communities
Available to Purchase
Journal of Service Theory and Practice (2025) 35 (4): 543–568.
Published: 07 March 2025
... during a crisis is not yet understood. Thus, we investigate the following research question: How do SBOs’ discourse within online service communities help them to manage moral conflict and forge moral identity during crises? Small business owner identity Moral identity Moral crisis...
