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Keywords: Moral identity
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (4): 543–568.
Published: 07 March 2025
...Kelley Cours Anderson; Ashley Hass; Breanne A. Mertz; Robert E. McDonald Purpose In addition to business stresses, small business owners (SBOs) face moral conflict and moral identity challenges when providing services during a crisis, such as a natural disaster, war or global health issues...
