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Keywords: Motivation theory
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (3): 464–482.
Published: 10 April 2025
...Hsiu-Fen Lin Purpose By integrating individual characteristics, technology acceptance model and motivation theory, this research develops a conceptual model to investigate how frontline employee (FLE) characteristics (FLE change self-efficacy and FLE innovativeness) and motivational factors...
