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Keywords: OTT
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Journal Articles
Uncovering the trends and developments in subscription business models through bibliometric analysis
Journal of Service Theory and Practice (2024) 34 (2): 242–269.
Published: 10 November 2023
... OTT To understand the research trends and developments in the field of SBMs over time by analysing the publication patterns, authorship patterns and citation patterns. To identify the research gaps by exploring the collaborations and networks in the field of SBMs by analysing keywords...
