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Keywords: Observing customers
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (6): 941–962.
Published: 19 September 2024
... This research conducted a survey study and an experimental study to examine the proposed model. Findings Through two studies, we discovered that when an employee intervenes to stop DCB and is perceived as having high coping ability, observing customers learn from the employee’s action, resulting in reduced...
