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Keywords: Offerings creation
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Journal Articles
Customer participation and value creation: a systematic review and research implications
Available to Purchase
Managing Service Quality: An International Journal (2013) 23 (4): 341–359.
Published: 04 July 2013
... of customer participation. Both theoretical propositions and empirical evidence were employed in the analysis. © Emerald Group Publishing Limited 2013 Customer participation Offerings creation Value outcomes Literature review Managers Customers Customer participation, i.e...
