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Keywords: Online service community
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (4): 543–568.
Published: 07 March 2025
.... This netnography study explores SBOs as they leverage online service communities to modify practices, sustain services and manage the resulting moral conflict. Design/methodology/approach We employ a netnographic approach, including engagement with a global forum, online surveys and interviews. Data were...
