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Keywords: Operations strategy
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Journal Articles
Managing Service Quality: An International Journal (1999) 9 (5): 360–370.
Published: 01 October 1999
... of previously disparate and even contradictory elements and suggests a common pattern of behaviour over a wide range of activities. The implications of this for operations strategy, service quality and further research are discussed. © MCB UP Limited 1999 Models Consumer behaviour Operations...
