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Keywords: Oracle Corporation UK
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Journal Articles
Delighting Customers: The Ten‐step Approach to Building a Customer‐driven Organization
Available to Purchase
Managing Service Quality: An International Journal (1994) 4 (6): 38–43.
Published: 01 December 1994
...Peter Donovan; Timothy Samler Delighting customers should be a compelling business strategy. Details The Ten‐step Approach to Delighting Customers on which Northern Telecom Europe and Oracle Corporation UK based their customer‐driven programmes. Identifies perception as the fifth P of marketing...
