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Keywords: Orchestration
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Journal Articles
Managing Service Quality: An International Journal (2011) 21 (4): 392–409.
Published: 12 July 2011
...Raymond P. Fisk; Lia Patricio; Mikael Gidhagen; Oscar Persson Ridell; David Sörhammar Purpose The objective of this paper is to present an empirically founded outline of value creation and the orchestration of this process. Design/methodology/approach A qualitative study of the video game...
