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Keywords: Organizational commitment
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Journal Articles
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
Available to Purchase
Journal of Service Theory and Practice (2022) 32 (3): 432–451.
Published: 31 March 2022
... with mid-term members. Hence, we propose: H1. The relationship between donation amount and relationship length follows a U shape: it decreases over time up to a point from which relationship length leads to increased contributions. Figure 2 Evolution of organizational commitment...
Journal Articles
Understanding the impact of internal marketing practices on both employees' and managers' organizational commitment in elderly care homes
Available to Purchase
Journal of Service Theory and Practice (2016) 26 (1): 28–49.
Published: 11 January 2016
... on survey data drawn from elderly care homes in Finland, the authors tested several literature driven hypotheses of how IM practices (internal value exchange, internal communication and training) relate with employee and manager commitment. Hence, the authors compare the organizational commitment of two...
