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Keywords: Other customer perception
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Journal Articles
Journal of Service Theory and Practice (2018) 28 (2): 130–146.
Published: 04 October 2017
...Sreejesh S.; Juhi Gahlot Sarkar; Abhigyan Sarkar; Abdolreza Eshghi; Anusree M.R. Purpose Extant research evidence demonstrates that customer satisfaction in a service encounter is influenced by other customer perception (OCP). However, scholarly research on the impact of OCP on brand love...
