... and deployment of ordinary capabilities, and indirectly affects performance. Additionally, it delineates how dynamic capabilities affect the impact of a service-dominant orientation on ordinary capabilities. Design/methodology/approach Partial least squares structural equation modeling drawing on data from...

... integration, participation, and compliance. Compliance Partial least squares Self-determination theory Service encounter Participatory behaviours Furthermore, patient participatory behaviours are not only confined to the doctor-patient encounter but extend to post-encounter activities where...

... identification and its antecedents may change over time in a non-uniform manner (Lam et al., 2013). Personality Sports marketing Partial least squares Fan identification Fan loyalty Sport brands Branding and customer relationship management (CRM), along with the commercialization...