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Keywords: Payment forms
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Journal Articles
Managing Service Quality: An International Journal (2014) 24 (5): 434–454.
Published: 02 September 2014
...Heléne Lundberg; Peter Öhman; Ulrika Sjödin Purpose – The purpose of this paper is to shed light upon how retailers view alternative payment forms and to what extent they are willing to risk offending their customers by imposing payment restrictions. Design/methodology/approach...
