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Keywords: Perceived service value
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Journal Articles
Improving upselling revenue: a longitudinal field study
Available to Purchase
Journal of Service Theory and Practice (2025) 35 (3): 377–396.
Published: 27 March 2025
...Jihoon Cho Purpose This study provides a comprehensive empirical framework on the longitudinal interplay of perceived organizational support, employee engagement, perceived service value and upselling. Design/methodology/approach We achieve our research objective by building an empirical...
