...Michaël Flacandji; Juliette Passebois Ducros; Marco Ieva Purpose Given the controversial nature of the effectiveness of loyalty programs (LPs), this paper examines the effect of a new type of LP, namely green LPs, on consumers' perceived value of LPs. Specifically, the authors identify three types...

... inertia on positive WOM. Satisfaction Service quality Perceived value Word-of-mouth Action inertia Repatronage intentions Heikki Karjaluoto can be contacted at: heikki.karjaluoto@jyu.fi Inertia is often considered as a habit. According to Liu-Thompkins and Tam (2013 , p. 22...

...Berta Tubillejas Andrés; Amparo Cervera-Taulet; Haydee Calderón García Purpose The purpose of this paper is to determine the role played by the social servicescape and positive emotions in the post-use in terms of response – satisfaction, perceived value and consumer loyalty – in hedonic services...

... AMOS 22. Findings – EP positively affects pharmacy customers’ perceived value (PV), trust and loyalty. PV and trust fully mediates the relationships between EP and customers’ attitudinal and behavioural loyalty. Unlike short-term customers, the long-term relational customers’ PV was found to have...

...Hsiu‐Yuan Wang Purpose This study contends that customers’ perceived value can drive medical tourism. To demonstrate this, the purpose of this paper is to propose and test a research model capturing elements of perceived benefits and sacrifice that, by affecting the perceived value of medical...

... satisfaction, but also plays a role equivalent to service quality in determining customers’ trust and perceived value, which in turn lead to customer satisfaction. Research limitations/implications The impact of FAIRSERV on customer satisfaction should be emphasized. Future studies examining the impact...

...Chung‐Yu Wang; Li‐Wei Wu Purpose The objective of this study is to examine the effect of corporate image, perceived value, and switching costs on customer loyalty in customer/provider relationships of different length. Design/methodology/approach Five key constructs, namely: corporate image...