Keywords: Perceptual mapping
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Journal Articles
Managing Service Quality: An International Journal (2003) 13 (5): 412–422.
Published: 01 October 2003
... operators should consider cultural differences in service‐quality evaluations. © MCB UP Limited 2003 Service quality assurance Tourism Perceptual mapping SERVQUAL In today’s changing global environment, many businesses are facing increasing competition that forces them to seek...

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