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Keywords: Preventative health services
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (3): 233–257.
Published: 16 August 2019
...Jessica Mayer; Nadia Zainuddin; Rebekah Russell-Bennett; Rory Francis Mulcahy Purpose The purpose of this paper is to understand the role of perceived threat, brand congruence, and social support on consumer coping strategies for a preventative health service. Design/methodology/approach...
