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Keywords: Price perception
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (6): 658–679.
Published: 09 November 2015
.../methodology/approach – This study uses a scenario simulation method with a 2×2×2 factorial design to test the research model and hypotheses. Findings – The results indicate that refund depth has a significant effect on price perception and purchase intention, while competitive scope has a significant...
