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Keywords: Pricing
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Journal Articles
Uncovering the trends and developments in subscription business models through bibliometric analysis
Journal of Service Theory and Practice (2024) 34 (2): 242–269.
Published: 10 November 2023
..., customers remain sensitive about both the price and value they receive (Sigala, 2006). The quality of a subscription depends on factors such as skilled staff, price, ease of subscription, security, authenticity of information, convenience, technology usability and reliability (Ganguli and Roy, 2010...
