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Keywords: Privacy self-efficacy
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (2): 216–241.
Published: 16 February 2024
... of LBA. This research investigates how privacy-related factors (i.e. LBA type, privacy self-efficacy (PSE) and consumer generation) impact consumers’ value-in-use and their intention to use LBA. Design/methodology/approach This study developed and examined an LBA value-in-use framework...
