...Rongrong Pan; Zichao Yang Purpose The purpose of this study is to explore the impact of the depth and breadth of servitization on product innovation, as well as the moderating effects of digitalization and market competition. Design/methodology/approach This study conducts an empirical...

..., these relationships are mediated by innovation strategy. While the relationship between innovation strategy and product innovation is moderated by knowledge acquisition, evidence was not obtained for the moderation effect of knowledge acquisition on the link between innovation strategy and process innovation...