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Keywords: Product-service integration
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Journal Articles
Journal of Service Theory and Practice (2024) 34 (5): 637–663.
Published: 23 April 2024
...Wim Coreynen; Johanna Vanderstraeten; Joeri van Hugten; Arjen van Witteloostuijn Purpose Despite the increasing attention given to product-service integration (PSI), little is known about this innovation strategy from a key decision-maker’s perspective. To address this gap, our study draws from...
Includes: Supplementary data
