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Keywords: Psychological drivers
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Journal Articles
Journal of Service Theory and Practice (2019) 29 (3): 282–308.
Published: 28 August 2019
...Tram-Anh N. Pham; Jillian C. Sweeney; Geoffrey N. Soutar Purpose The purpose of this paper is to suggest a typology of customer value cocreation activities and explore the psychological drivers and quality of life outcomes of such activities in a complex health care service setting. Design...
