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Keywords: Psychology
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Journal Articles
Digitizing the customer: the digital moat
Available to Purchase
Managing Service Quality: An International Journal (2003) 13 (2): 94–96.
Published: 01 April 2003
... information technology to depopulate the customer interface and reduce the costs of managing customer relations, with many companies building a “digital moat” around their organizations. Warns of the psychological and cultural downside – the more “wired” human beings become, the more isolated they will feel...
