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Journal Articles
Managing Service Quality: An International Journal (2012) 22 (1): 98–100.
Published: 20 January 2012
...Catheryn S.C. Khoo‐Lattimore Christine   Daymon and Immy   Holloway . Qualitative Research Methods in Public Relations and Marketing Communications . London, and New York : Routledge   2011 . 397 pp. , ISBN: 978‐0‐415‐47118‐3 1st edition 2002 However...

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