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Keywords: Purchase behavior
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Journal Articles
Managing Service Quality: An International Journal (2014) 24 (4): 318–338.
Published: 08 July 2014
... to test the research hypotheses. Findings – The results of this study show that SRS influences purchase intentions and behavior via RQ. In addition, SC moderate the effect of RQ on purchase intentions whereas RQ moderates the effect of purchase intentions on purchase behavior. Practical...
