... and the key focus of such events. Explains the benefits to both participating companies and the tourist. Suggests that “Welcome Host” is raising the image of quality service in the country. © MCB UP Limited 1992 WALES QUALITY PROGRAMMES QUALITY CULTURE TOURISM Word of mouth told him that he...

... QUALITY CULTURE RESEARCH Quality through leadership -MICHAEL WASH- In part one of a two part series, a research project in British Telecom began by addressing the question: how do we get 'Quality' into the culture of the business?It focused on training managers in leadership behaviours, identified...