Keywords: Reward programme
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards

Seung‐Bae Park, Namho Chung, Sang‐Cheol Woo
Journal: Journal of Service Theory and Practice
Managing Service Quality: An International Journal (2013) 23 (3): 225–244.
https://doi.org/10.1108/09604521311312246
Published: 09 May 2013
... of customers (Ndubisi, 2004). © Emerald Group Publishing Limited 2013 Customer loyalty Long‐term orientation Reward programme Reward timing and type Consumer behaviour Due to increased competition, the restaurant industry is facing a challenging business environment whose very near...
View article titled, Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards
Open the PDF for Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards in another window
Add to Citation Manager for Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options