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Keywords: Risk perceptions
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Journal Articles
Managing Service Quality: An International Journal (2014) 24 (3): 252–273.
Published: 06 May 2014
... emphasizes the importance of moderating effects when considering smartphone usage with a particular brand. Dr Hong-Youl Ha can be contacted at: hyha@dongguk.edu © Emerald Group Publishing Limited 2014 Satisfaction Risk Loyalty Switching costs Longitudinal study Risk perceptions...
