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Keywords: Role theory
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Journal Articles
Journal of Service Theory and Practice (2023) 33 (1): 46–71.
Published: 30 November 2022
... the differences in CASR. Based on the RC-TAM and role theory, this paper examines different antecedents that affect CASR and different customer perceptions of their own personal characteristics and service robot characteristics in experience and credence service settings. The theoretical framework...

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