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Keywords: Rural areas
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Journal Articles
Managing Service Quality: An International Journal (2009) 19 (5): 511–540.
Published: 04 September 2009
.... The demand for touristic utilization of rural areas has increased in recent years (Gartner, 2004) due to the inherent qualities that many rural settings possess. These qualities include: personalized attention and genuine interaction with the customer, enthusiasm for sharing local culture/heritage...
