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Keywords: SDL
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Journal Articles
15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004)
Open Access
Journal of Service Theory and Practice (2021) 31 (4): 563–606.
Published: 23 March 2021
..., every available contribution matching a set of criteria. The authors then categorized these contributions and highlighted the main topics of research interest in each category. Findings The findings identify some of the factors in the continuous development of SDL, the way this new marketing logic...
