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Keywords: SMEs
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Journal Articles
Human-centric AI: transforming service ecosystems for inclusivity and excellence in resource-constrained contexts
Available to Purchase
Journal of Service Theory and Practice (2026) 36 (3): 357–411.
Published: 01 January 2026
...Bang-Ning Hwang; Pittinun Puntha; Siriprapha Jitanugoon Purpose This study aims to examine how artificial intelligence (AI) acts as a transformative force within service ecosystems, particularly in small and medium-sized enterprises (SMEs). It investigates the mechanisms through which AI drives...
Journal Articles
Maricela Salgado, María Valeria De Castro Martínez, Esperanza Marcos Martínez, Marcos López-Sanz, María Luz Martín-Peña
Journal of Service Theory and Practice (2022) 32 (5): 701–736.
Published: 11 August 2022
...Maricela Salgado; María Valeria De Castro Martínez; Esperanza Marcos Martínez; Marcos López-Sanz; María Luz Martín-Peña Purpose The purpose of the paper is to present a service design (SD)-based methodology developed to help small and medium enterprises (SMEs) undertake organisational change...
Includes: Supplementary data
