Keywords: Scale development and validation
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (6): 680–699.
Published: 09 November 2015
... for consumer delight and outrage were summed and averaged to form a composite consumer delight or outrage index ranging from 1 to 5 for further validation. Consumer emotions Consumer delight Consumer outrage Scale development and validation Satisfaction and dissatisfaction are the most...

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