...Fatuma Namisango; Kyeong Kang; Junaid Rehman Purpose Little is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where leveraging...

... logic Service encounter Service work Service dominant logic Professional identity Service co-creation Research has shown that the way in which employees understand themselves as professionals (Ibarra, 1999) is reflected in their concrete service work, ultimately being of critical importance...