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Keywords: Service blueprinting
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Journal Articles
Managing Service Quality: An International Journal (2012) 22 (6): 606–621.
Published: 16 November 2012
...). Design/methodology/approach Using a hotel stay as an example, the paper presents both a service blueprint and a BPMN diagram. The authors then explicitly discuss the similarities, differences resulting from an ontological comparison of service blueprints and BPMN, and show where the two tools can...
Journal Articles
Managing Service Quality: An International Journal (2012) 22 (6): 580–591.
Published: 16 November 2012
...Spiros Gounaris; Mustafa Tanyeri; Giannis Kostopoulos; Spiros Gounaris; Achilleas Boukis Purpose The aim of the present study is to theoretically elaborate the Service Blueprinting (SB) effectiveness concept and integrate it within a conceptual framework, with specific antecedents...

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