...Fatuma Namisango; Kyeong Kang; Junaid Rehman Purpose Little is known about the variations in service co-creation on social media, despite the resource integrating capabilities and co-creator roles afforded by these platforms. The gap is even more troubling in the nonprofit sector, where leveraging...

... 11 03 2017 16 06 2017 23 11 2017 12 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service logic Service encounter Service work Service dominant logic Professional identity Service co-creation Research has...