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Keywords: Service experiences
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (5): 776–804.
Published: 24 April 2025
...Ramzan Rafikbhai Sama; Tanushree Pande; Kirti Sharma; Kallol Das Purpose Globally, the technology revolution is impacting service experiences in retailing, banking, hospitality, healthcare, education, tourism and advertising. While several reviews on immersive technologies exist, none...
