...Adriana Espinet; Paloma Miravitlles Purpose This study aims to determine the suitability of main theories in studying the internationalization of service firm's entry mode by analyzing academic viewpoints. Design/methodology/approach We analyze 307 articles in the domain of service...

... competitiveness. Specifically, its impact is stronger for large service firms and when the global environment is characterized as low munificence, high dynamism, or high complexity. Practical implications The paper provides a set of implications for managers of service firms regarding global expansion...