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Keywords: Service journeys
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Journal Articles
Organizational practices to co-create value with family members engaged in service journeys of their loved ones
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Journal of Service Theory and Practice (2024) 34 (2): 319–340.
Published: 02 February 2024
...Katrien Verleye; Sofie Holvoet Purpose The aim of this research is to provide insight into how organizations can co-create value with family members engaged in service journeys of customers experiencing vulnerabilities, thereby paying attention to their organizational practices (i.e. recursive...
