...Christian Grönroos Purpose In servitization research, there has been a call to move further toward the development of business models based on a service approach. This article aims to answer this call by adopting service logic (SL) and developing strategies and organizational resources...

... to facilitate the creation of value-in-use. This study is the first to explicitly raise the notion that in the minds of service customers, value defined as value-in-use and service quality may represent the same empirical phenomenon. Value-in-use Customer value Service quality Service logic...

... 11 03 2017 16 06 2017 23 11 2017 12 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service logic Service encounter Service work Service dominant logic Professional identity Service co-creation Research has...

... The authors analyze existing perspectives on service and flexibility and propose linkages between provider flexibility and customer value creation. Findings Drawing on the service logic literature, and utilizing real-world examples, this paper advances propositions and a conceptual model of how...

...Christian Grönroos; Johanna Gummerus Purpose – The purpose of this conceptual paper is to analyse the implications generated by a service perspective. Design/methodology/approach – A conceptual analysis of two approaches to understanding service perspectives, service logic (SL) and service...

...‐producer (e.g. Eiglier and Langeard, 1975 ; Grönroos, 1978 ; Håkansson, 1982 ; Gummesson, 1987), or may – from a service logic 1 perspective – be seen, more or less by default, as engaged in the value creation process as a co‐creator and beneficiary of value (e.g. Vargo and Lusch, 2004 ; Grönroos...