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Keywords: Service purchase decision
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Journal Articles
Journal of Service Theory and Practice (2015) 25 (5): 636–656.
Published: 14 September 2015
...Dr Laszlo Sajtos; Peter A. Voyer; Chatura Ranaweera Purpose – Primarily, the purpose of this paper is to investigate the interaction and direct effects of tie strength between sender and receiver of word of mouth (WOM) and the receiver’s service purchase decision involvement on WOM influence...
