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Keywords: Service switching
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Journal Articles
Journal of Service Theory and Practice (2025) 35 (7): 1–29.
Published: 07 January 2025
...Tobias Marx Purpose For nearly 2 decades, the push-pull-mooring (PPM) model has been used frequently by scholars to explain consumers’ service switching intention and behavior. However, heterogeneity and incomparability between PPM model studies are prevalent issues: The chosen predictor variables...
Includes: Supplementary data
