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Keywords: Service theory
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Journal Articles
15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004)
Open Access
Journal of Service Theory and Practice (2021) 31 (4): 563–606.
Published: 23 March 2021
...://creativecommons.org/licences/by/4.0/legalcode SDL Citation practices Service-dominant logic Service studies Service theory Having emerged in the seminal article “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) , service-dominant logic (SDL) is probably the most relevant...
