... a collectivist cultural setting, describing the compensating role servicescapes may play and the service marketing opportunities they present. Design/methodology/approach Within a Chinese cultural research frame, a qualitative grounded approach is adopted that surfaces subconscious metaphors of private...

... and environments. In this study, a service-prototyping method based on 3D virtual reality (VR) technologies, the physical environment of a test bed, and related standard management procedures are described. In addition, a service-prototyping process for a servicescape is proposed based on a case study of an actual...

... center patrons. We conclude the paper with a discussion of theoretical and managerial implications and research limitations. © Emerald Group Publishing Limited 2014 Fatigue Servicescape Older consumers Transformative service research Attention restoration theory Senior centers...

... Emerald Group Publishing Limited 2012 Atmospherics Servicescape Provider‐customer interaction Provider mood Customers Store ambience H2a. A positive treatment in the ambient environment improves providers' perceptions of interactions with customers. H2b...